Strategic consulting and training in public relations and communications

Media relations:
Spokesperson training, press kit, press releases, interviews, story angles development, Q&A’s, press conferences, press trips, media tours, product testings, case studies, online press rooms, product placement, editorial agreements.

Events:
Product launches, fairs, conventions, congresses (concept creation, logistics, audio-visuals, invitations, animations, coordination, etc.), speaking engagements, celebrities endorsement.

RP 2.0:
Relationship with bloggers and presence in the blogosphere, management of Web 2.0, web traffic, linkbuilding / networking, viral communication, RSS, monitoring, forums, corporate blogs, virtual communities, social networks, crowdsourcing.

Product publicity:
Content development and production: written, audio, video and interactive solutions.

Partner and channel relations:
Partner identification programs, channel incentives, editorial collaborations with partners, corporate gifts.

Product branding and interactive services:
Brand creation, logo development, web page development, audits, brand guides, microsites, sms campaigns, catalogues, brochures, newsletters online-offline, photographic production.

Multicultural relations:
Strategies targeting minorities residing in Spain (Latinos, Asiatics, Nordics, Maghrebians, sub-Saharians).

Social marketing:
Cause-related marketing, identification of causes, product/service donation programs.

Fundraising:
Design of fundraising programs for foundations and NGOs, proposal writing, training, events, cyber-fundraising, direct marketing.

Qualitative research:
Audits, focus groups, interviews, online research, trends lab and social habits and behavior decoding.

Media relations:
Spokesperson training, press kit, press releases, interviews, Q&A’s, press conferences, press trips, media tours, online press room…

Crisis, issues and risk management:
Audits, crisis simulations, crisis manuals, crisis team training, contingency manual and planning.

CSR and philanthropy:
Identifications of causes, public responsibility, donation programs, corporate volunteering.

Branding:
Brand creation, logo development, brand guides, web development.

Employee relations:
Employee handbook, welcome kit, internal events, incentives, intranet development and dynamization.

Shareholders, investors and analysts relations:
Relations with opinion leaders, quarterly stock market bulletins, shareholder meetings, annual reports.

Community relations:
Open doors day, discussion panels between neighbours, seminars, publications.

Public affairs and lobbying:
Opinion leader programs, grass-roots, Q&A’s, coalitions, access to regulators, speaking engagements.